In this article we are taking about the "7 Steps to Launch a Product" that John Ryes shared with the world. If you are wondering who is John Ryes is, he is the first man worldwide to make 1 Million dollars online in one day!
The idea behind the "Launching Sequence" is based on the nature of the human psychology. Humans by nature are resistant to sudden emotional stimulation. That is the reason why if you run into someone in the street for the first time and you asked him to buy your product, you will get rejected. This is not something personal against you; it is the human nature in protecting itself from the unknown. For the person you are selling to, this is the first time to see you or ever hear of your product, how do you expect him to trust you or buy your product?
This simple understanding of human psychology was the basis for John Ryes' Product Launching Sequence. He managed to come up with 7 steps that make your customer come to you asking for your product instead of going to them. However, before you start implementing your product launching sequence, you need to check that you are on the right track; here is what you should have before you start:
1. An identification of who your targeted customers are, and where you can find them online.
2. A web design that would attract your targeted customers.
3. Well designed landing pages.
4. A bulletproof product presentation that provides the customer with very high value information through your content that would get your customer hooked and make him subscribe to your mailing list.
5. A good relationship with the members of your mailing list who are getting a high quality content that is actually useful to them.
Once you check out all the previous points from your list you will have a good mailing list ready and you are ready for your first step in your product launching sequence.
Product Launching Sequence: Step No. 1: Identify Your Customer's Problems for them:
Start approaching your customers with a friendly approach; you have studied your customers, this means that you are so close to knowing the problems they might be struggling with. A great approach would be to address these problems for them. Send out an e-mail that speaks out of the most common and stressing problem your customers face and provide them with practical, result proven solutions for free. This is a great approach to initiate the awareness among your customers that they need your product.
Product Launching Sequence: Step No. 2: Extend a Helping Hand:
Involve your prospect customers in your process. Tell them that you are about to come up with a product that would help make their life easier. This is how you get your audience interest, but if you are looking for an interactive audience, ask them to share with you what they need and how you can help them.
Product Launching Sequence: Step No. 3: Introduce Your Product:
The next step would be to introduce your product. You have proven your creditability through the first step. Then you have set your customer's mindset on the right track by letting them know that you are there to help them with what they need. Now you get to tell your customers that you have a product that would solve their problems, and prove it to them through numbers, statistics, facts, and testimonials.
Product Launching Sequence: Step No. 4: Keep Your Customers Updated:
You need to keep the theme of your product launching sequence, since you have already decided to take the interactive pattern, do not make your audience to get under the impression that you have abused them. If they are part of this product launch, they should stay in it from "Hello" to "Goodbye". Keep them posted on the latest news of the product launch. Ask for their feedback, show your appreciation and that you are taking it in consideration.
Product Launching Sequence: Step No. 5: Introduce the Product Launch Event:
This is a sequel to step 4, where you inform your customers that the product has been developed and is now ready. Then you invite them to the product launch by stating the date of the product launch event. You spice the product launch event by numbering the privileges and the gifts that would be offered to the attendees and the first buyers.
Product Launching Sequence: Step No. 6: Before a Product Launch, Make a New List:
Now that the product has been launched, it is time to know your true customers. E-mail your prospects informing them that the product launch has been a success, and that the product is now available to anyone who is in need. Then you ask the readers to join a new landing page for more details on how to purchase the product and how to pay for it.
Product Launching Sequence: Step No. 7: After the Product Launch:
Here you have an online outlet for your product. You create a landing page for those who are interested in buying your products. However, make sure that this landing page is not overloaded with details.
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