Selling is an art form that has been evolving over time. Successful entrepreneurs have devised all forms of communication methods to reach their clientele with intent to entice them into buying. It is even rumored that most commercial ads include subliminal messages that auto-suggest viewers and/or listeners to buy products that may or may not even be of use to them. Some of the methods used by regular retailers include periodic sales events, huge occasional discounts and opening day events. On the Internet, sellers have their new product lunches and they use it effectively to persuade their customers to buy. Auto-responders can be used to enhance the performance of product lunches by using it to build lasting relationships, interest and excitement with your client list.
Assuming that you have already set up your auto-responder and populated it with clients who signed up voluntarily, your next order of business will be to build a relationship with members of your list. One way to do this will be to create a periodic newsletter that provides free information related to the kind of business you are in and how it can benefit your clients. You can gain the trust of your list by using this passive method while building up your reputation as an expert in your field. When you eventually make recommendations about products, members on your list will either be interested or not. You can use auto-responders to send such a newsletter to multiple readers at once. Make sure your newsletters contain a sidebar that mentions your newest product lunch date with a brief overview of its functions and capabilities.
If let's say you are in the weight loss business and you are about to lunch an eBook or video series about a newly discovered super berry that enhances metabolic rate while supplying all your daily vitamin and mineral requirements; you can choose to let your clients have a glimpse of the powers of this new magic berry by giving them a snap shot of a few chapters from your ebook. Letting them know that they are the first set of people to get a preview of your eBook because of their privileged position as your subscribers is likely to be a very good ego booster. Try to remind them about your lunch date at least once a week in your newsletters. The objective is to raise their level of interest and curiosity.
Close to lunch date you can add a subscribe form to your news letter for those who want to be among the first to get a hold of the new ebook. Those who do subscribe to this list are most likely guaranteed to buy your new product, providing you with a targeted list. Just before lunch date you can offer a pre-release copy of your eBook to your most recent subscribers at a specially discounted price.
From the above it seems that auto-responders can be used to test a segment of the market that you already know. If you have succeeded in selling to your list and did not have any returns after your sixty day guarantee, then you can be reassured that your product is a winner. Try not to forget the part played by your auto-responder.
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